Data & Analytics Engineering
I’m Caleb Ochs, an independent consultant and former CTO who’s delivered nearly 300 projects across 50+ clients. I build data platforms that business leaders actually trust. Over the last decade, I’ve worked with organizations of every shape and size, helping them turn messy, scattered data into reliable dashboards, simpler processes, and clearer decisions.
Translation: I fix the “why does this number not match that number?” problem and make your reporting stack a little less terrifying.
I sit at the intersection of engineering, analytics, and leadership. Helping you design the right architecture, implement it well, and get your organization loving it because it's fast, intuitive, and flexible.
Architecture and implementation across Azure SQL, Synapse, Fabric, Data Factory, and ADLS. From greenfield builds (my favorite) to “please untangle this” migrations.
Focus: performance, cost, governance, future-proofing, and happy stakeholders.
End-to-end Power BI expertise. From elegant, high-performance semantic models to polished executive dashboards. I handle data modeling, DAX, report design, governance, Row-Level Security, admin configuration, and platform tuning.
If it’s Power BI, I’ve done it, and I do it exceptionally well.
1:1 and small-group coaching for data professionals who want to manage up, communicate clearly, and operate with an executive mindset.
Great data work deserves visibility (and a well-managed budget).
A sample of the kinds of problems I’ve helped teams solve. Details available on request (or over a whiteboard and coffee).
Hand & Stone
Migrated BI from Qlik to an Azure + Power BI platform, delivering standardized, finance-aligned metrics and reporting used by executives, franchise owners, and operations.
Stack: Azure SQL, Synapse, ADLS, Power BI
Smart Care Equipment Solutions
Designed a modern data platform integrating SAP, fleet management APIs, and other systems, later incorporating IFS to provide unified visibility into service performance and profitability.
Focus: architecture, integration, executive reporting
Duckhorn Vineyards
Built data infrastructure and reporting from the ground up, covering sales, inventory, distribution, and manufacturing to give leadership a single trusted source of truth.
Result: end-to-end visibility for scaling operations
Fitbit
Analyzed manufacturing process data and timings across production stages to uncover bottlenecks and throughput constraints, providing clear targets for process improvement.
Result: data-driven insights to improve efficiency
I keep things lightweight: clear scope, honest constraints, and straightforward communication. No mystery retainers or ten-page SOWs unless we really need them.
Short, focused projects to assess your current stack, propose an actionable target architecture, and define a pragmatic roadmap.
Partner with your existing team to build out pipelines, data models, and reports while leaving you with clean documentation and patterns.
Don't have a team or need a boost? Short projects, complete builds, and ongoing improvements to your analytics stack.
Ongoing support for data leaders and teams: regular check-ins, architectural reviews, and help with stakeholder conversations and prioritization.
I’ve spent the last decade working across industries as a data engineer, architect, and leader—most recently as a CTO turned independent consultant. I’m comfortable in the weeds of SQL and pipelines, and equally comfortable in boardrooms explaining why a metric behaves the way it does.
I care about clear definitions, sensible architecture, and building data products that real humans (not just dashboards) rely on. I also play a completely reasonable amount of golf, which I assume balances out all the time spent staring at query plans.
If you’re unsure where to start, that’s normal. Most clients don’t come to me with a perfect spec, just a sense that “this could work a lot better.”
